New Covent Garden Soup

We have been working with New Covent Garden Soup Co. since 2010 and an incredible £35,000 has been raised from sales of our Heart Warming soup.

The soup was originally launched as New Covent Garden Soup Co.'s soup of the month in support of Red for Heart, our National Heart Month campaign, but following the partnerships huge success, the soup is now available to enjoy all year round!

Beating heart disease together

• Point of Sale:  New Covent Garden Soup Co. on-pack promotions in major supermarkets across the UK.
• Cause Related Marketing: The soup is available all year round with special limited edition Red for Heart packs available during February’s National Heart Month. New Covent Garden Soup Co. has donated £35,000 to the BHF from soup sales to date.

Partnership impact

• The BHF and New Covent Garden Soup Co. have successfully worked together to create a distinctive soup product that is low in fat, salt and sugar and includes a variety of vegetables which can count towards your five-a-day and be enjoyed as part of a healthy balanced diet.

• The partnership has raised an impressive £35,000 to date.

• In 2010, the ‘Heart Warming Soup’ promotion was the best selling soup of the month for New Covent Garden Food Co since October 2007 selling over 500,000 cartons of the soup. The partnership raises awareness of heart disease and leading a healthy lifestyle via on pack messaging.

All funds raised will go towards helping to save and improve the lives of those affected by heart disease

"The soup is very tasty way towards getting your five-a-day and is made up of a delicious tomato base, blended with onion, carrot, courgette, celery, red pepper and lentils, all finished with an aromatic mix of thyme, parsley & rosemary. All funds raised through its sales will go towards helping to save and improve the lives of those affected by heart disease.”

Interested in becoming a corporate partner?

Contact us and help us beat heart disease.