Lloyds Banking Group

In June 2008, Lloyds TSB colleagues voted in record numbers to make the BHF its chosen Charity of the Year.

Originally the partnership was to last for two years.

However, it was later confirmed that we would benefit from an extension of the partnership for a further 6 months until 31st December 2010 - making the BHF the Group's longest-ever Charity of the Year partner.

Beating heart disease together

Lloyds Banking Group employees have helped raise vital funds and awareness for the BHF through:

• Staff fundraising: Employees around the country have rallied in force to raise vital funds for the BHF. It is thanks to their hard work, enthusiasm and commitment that the partnership has been such a success to date.
• Bespoke event program: In January 2010 the Lloyds Banking Group Do-It programme was launched, which promoted participation in BHF Events across the country and raised awareness of the importance of keeping your heart healthy through exercise. To date over 700 employees have taken part in a Lloyds Banking Group Do-It event.
• Lloyds TSB Foundation Colleague Matched Giving Scheme: The LTSB Foundations will match funds raised by employees for the BHF up to £500 per person. Over £140,000 in matched giving has already been received.
• Point of Sale – Branches of Lloyds TSB, Halifax and Bank of Scotland have sold Trolley keyrings, Reindeer Food and pin badges.
• The BIG Donation – To date an incredible 2,464 returned bags from employees have been reported amounting to a possible £49,280 for BHF shops.

We have also empowered Lloyds Banking Group staff to take steps to look after their own heart health by:

• Heart Matters – 87,000 office based employees have received direct access to our Heart Matters membership, helping to raise awareness of how they can live with a healthy heart.

Partnership impact

• Together with Lloyds Banking Group the BHF have created a tailored, engaging and motivating staff fundraising programme which to date has raised over £2.7 million for the BHF.
• The monies already raised by Lloyds Banking Group have helped to fund 15 BHF Heart Nurses in communities across the UK, supporting more than 8,400 heart patients.
• The further commitment to raise another £1 million during 2010 will fund 12 new community-based heart health professionals who will provide invaluable support for up to 6,000 patients and their families.
• To date the partnership has received  a total of 226 press cuttings in national, consumer, trade and regional media  This has a equivalent advertising value for print coverage of £461,620 with 38,126,936 opportunities to see by the public.

"Lloyds Banking Group is delighted to have extended the corporate partnership with the BHF for a further six months until the 31th December 2010.

"With over £2m already raised through customer, colleague and shareholder fundraising initiatives, we will carry on fundraising throughout this year to help boost this impressive figure further and continue to help the many families whose lives have been touched by heart disease."
Richard Cooper, Head of Corporate Responsibility at Lloyds Banking Group

Interested in becoming a corporate partner?

Contact us and help beat heart disease.