MBNA

BHF has been working with MBNA since 2003, promoting the BHF Credit Card as a simple way for our supporters to help raise vital funds for us.

We also promote healthy lifestyle messages to over 6,000 employees at MBNA’s main business offices in Chester.

Beating heart disease together

MBNA staff and customers have helped raise vital funds for the BHF through;

• The BHF credit card – we receive contributions from MBNA for every new customer who uses their BHF credit card within 90 days of the account opening (minimum payment £7.50, maximum payment £50) and we also receive 35p for every £100 spent on card purchases
• Sponsorship - MBNA sponsored the BHF Heart of Business Awards in 2006 & 2008 and the BHF Nurse Awards in 2008
• Employee fundraising - MBNA’s staff also help by supporting our fundraising campaigns and events including the London to Brighton Bike Ride and National Heart Month

We also worked together to empower MBNA’s staff to take steps to look after their own heart health by:

• Organising healthy living days
• Offering free Heart Health Risk Assessments
• Hosting the BHF Heart Health Roadshow on site
• Distributing BHF heart health publications
• Promoting BHF’s heart health awareness campaigns

Partnership impact

• Currently just over 30,000 cardholders recruited mainly via direct promotions
• To date the card has raised just over £1.5 million for the BHF
• MBNA were awarded the BHF’s Heart of Business Award in 2006 for “Exceptional Achievements in Affinity Marketing”

"We are proud to be the financial provider of the BHF credit card. It is great to be able to provide BHF supporters with a simple way to support such a worthy cause through their everyday shopping activities."
Rajiv Gupta, Director of Co-Brand Partnerships

Interested in becoming a corporate partner?

Contact us and help us beat heart disease.